If, like most of us, you too turned up your nose at the bitter little amla fruit as a kid, it may be time to rethink your philosophy. The humble Indian gooseberry has now become a favourite of Hollywood celebrities for its anti-ageing and rejuvenating properties. Everyone from Sofia Vergara to Kim Kardashian, Cindy Crawford to Britney Spears is now endorsing the benefits of amla. Popularised by Dr Raj Kanodia, a well-known plastic surgeon in Hollywood, the sour little green fruit sure has come a long way.
Rich in antioxidants, amla has often been used traditionally in face packs and shampoos in India. It is well-known for its anti-ageing properties, and is widely consumed in form of pickles and jams, as well as eaten raw.
Dr Kanodia's range of amla-based skincare products, has brought to Hollywood's limelight the many beauty benefits of amla. Now, the advantages of using amla as a skincare essential are endorsed by Modern Family star Sofia Vergara, supermodel Cindy Crawford, and reality star Kim Kardashian, among others.
ADVERTISEMENT- Kim Kardashian West (@KimKardashian) May 21, 2016
Thank you @paigemobley for trying our Amla night cream and giving us such a positive review! Your skin is glowing! #Repost @paigemobley I've gotten so many questions recently about my skin care so I'm excited to fill you in on my secret... I only moisturizer w/ @amlabydrkanodia moisturizing cream! This cream minimizes pores, promotes even skin tone, reviltalizes and helps hydrate skin! Amla is a super strong miracle fruit, high in antioxidants... so trust me, this stuff WORKS! :D I use it before bed and before putting on my makeup! What are you waiting for?! Head over to their IG and get a bottle yourself! @drkanodia90210, #ad, www.drkanodiaamla.com
Amla is extolled for its anti-ageing properties, since it improves the formation of collagen to prevent premature skin wrinkling and loss of elasticity in the skin.