If you live within the metro cities of India; the chances are you've been to a Looks salon in your city already. After all, the chain boasts of 200 salons across India. Walk into any of them and you're sure to soak in the white and brown colour palette. While exposed beams and wooden detailing adds a rustic touch, you'll catch a glimpse of a chandelier or two which lends glamour to the ambiance. What more could one ask for when they head to the salon to opt for a pamper party for one? Not much, we'd say.
While the Looks brand has emerged in popularity in the past few years, it was established in January 1989 and has completed a glorious 30 years of being in business already. That's no small feat because the current business of in-salon beauty is as fierce as it comes. In the years gone by, French chains and multiple international salons had free reign over the sphere, which allowed them to create a premium name for themselves, backed by expensive prices. However, the market changed drastically once Covid-19 hit. Salons were shuttered for months at a stretch as they weren't essential services, which made consumers self-reliant. Eyebrows were razored to shape, excess hair was waxed away with ready strips, nails were painted with one hand and hair was coloured with box dye. To say it succinctly, the salon experience was more or less replicated in one's home for a fraction of the cost. Not many chains were able to bounce back post the pandemic. However not only did Looks survive, it has thrived.
One of the reasons why that is so is because the brand realized the reliance of consumers on salon services as a necessity and not simply a luxury. Sure it's nice to get your feet scrubbed and nails trimmed but in a face forward world like this one, it's practically a mandate. Their focus has shifted to grooming, hygiene and making the customer feel most comfortable is the core of their offerings. Ladies can opt for hair treatments, nail and skin care along with makeup. Men can choose from hair and beard grooming services with skin care treatments. The commonality between all of them is that each of their services is affordable, hygienically carried out and will turn you into a loyal customer for life.
Those in tier 1 cities will certainly identify the brand. Not those in tier 2 will be able to as well. In the recent past alone, Looks has expanded to 11 more cities including Kanpur, Ranchi and Faridabad. While they take on the challenge of tier 2 cities, they aim to hit 250 salons while keeping the quality, ambience and customer journey at utmost priority and necessity.
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The future seems bright for Looks salon and with a marksheet like this one, we can bet 2024 is going to be its best year yet.
