This just in: along with being an ace footballer, hunky dad to four lovely children and mister to Posh Spice, David Beckham is all set to add a new title to his belt - that of the male grooming world's hot new icon. Look at him just once and you're sure to say, "Yeah, that seems about right."
In one of his latest Instagram posts, David is swathed in a striped barber's robe and flaunts his numerous arm tats as he takes one last look at his beard. In the caption, he announces that "he's getting ready for something big" and tags House 99, his new grooming brand. Soon after, followers flooded House 99's Instagram page, which then raked a follower count upwards of 20,000.
Getting ready for something big. @House99 #House99 #HomeToYourNextLook
ADVERTISEMENTA post shared by David Beckham (@davidbeckham) on
Throughout his illustrious football career at clubs like Manchester United, Real Madrid and even as the captain of the English football squad, Becks collaborated with brands on many campaigns such as Got Milk, H&M and Emporio Armani Underwear. Apart from his fragrance line, it's a first for David in the grooming world.
Under the house of L'Oreal Paris, House 99 will unveil a range of grooming products which include beard oil, shaving kits and even rather aptly, tattoo care. The line launches in London's Harvey Nichols in February and in 19 other countries, come March.
With Victoria Beckham's own designer clothing line and now David's new grooming range, it looks like this power couple really does mean business. So men, if there's a shot that you could look even a bit like Becks, we think you should take it.
