To the untrained mind, Paris Hilton's celebrity, and her constant place in headlines (mostly bad and not-so-bad), might seem like a curious, if quizzical coincidence, or a series of fortunate accidents. But for those in the know, it's a meticulously managed business, where the product is its own creator and chief brand ambassador. With her engagement to American model and actor, Chris Zylka, perhaps Paris -- the person and the brand -- will undergo a transformation. Because one thing is for sure, Paris is anything but done with the limelight and the party shoes.
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