The mix of ancient art juxtaposed with international trends has led to the emergence of several young designers and brands from India who are blending contemporary aesthetics for the new-age global consumer. All this while supporting the local community too! Although many Indian brands like W, Biba have already earned a place in our shopping carts and wardrobes. There are many other brands with designer aesthetics that are genuinely affordable. They are quirky, high-quality and most importantly, made in India. We have curated a list of front runners crusading a wave of evolution in the Indian fashion scene. Here are some exclusive "Made in India" fashion brands that you need to lay your eyes on!
These Homegrown, Indian Fashion Brands Needs To Be On Your Radar
1. Da Milano
Accessories play a critical role in revamping any outfit. One statement bag can change an entire ensemble. A bridge to luxe leather accessories that provides the sublimity of a luxury brand at affordable prices, Da Milano entered the Indian market in 1989 with a distinct Italian flavour. The brand carries a holistic range of high-quality wallets, handbags, laptop bags, portfolio bags, travel bags, office and home essentials. The brand carries pieces that will carve their way in everyone's heart; from the subtle and shy millennial to Gen Z who likes to make a statement; there's something for everyone.
2. Fabindia
Fabindia is a proudly homegrown brand with 61 years of history in celebrating Indian artisans and heritage across the country and endeavours to bring all that one loves about India to customers around the world. It is an amalgamation of aesthetics and affordability, the brand is a celebration of India and its aesthetics. Their product range extends from a large variety of apparel for men, women, and children to home furnishings, furniture, gifts, jewellery, organic food, and personal care products.
3. Label Ritu Kumar
Multi-purpose, easy to put together and fashion friendly, Label Ritu Kumar's designs are global and yet its identity is the perfect amalgamation of Indian and Parisian designs. Known for her colourful and culturally rooted fashion sense, we can always feel a traditional touch in her outfits. The brand was launched back in 2002, catering to young urban Indian women.
4. Aarke
Another affordable designer brand from the house of Ritu Kumar is their new label - Aarke. Young, rooted, with earthy colours and contours, it comes in as accessible quality designer wear for women in their everyday lives. There are dresses, kurtas and tunics, and a splash of pastels in breezy and light silhouettes, perfect for the multitasking women out there!
5. Raisin
A contemporary fashion brand, Raisin is designed with the aim to provide comfortable, chic and high-quality clothing to modern-day women. The fusion fashion brand aims to offer women the perfect mix of comfort and style. The young brand also has Bollywood actor Bhumi Pednekar as the face of the brand.
6. Hidesign
The famous Indian brand - Hidesign is known for its fine leather products and accessories. The brand is famous for carrying an array of items such as high-end leather accessories including the classiest handbags in the chicest styles. Hidesign always had brought uniqueness and luxe feel with its wide range of accessories.
7. AND
From the house of designer Anita Dongre, this clothing brand offers contemporary and experimental fashion choices from the traditional silhouettes. A welcome change to everyday wear, this clothing brand offers refreshing styles that are ahead of its time.
8. Satya Paul
In the fashion sphere, the brand Satya Paul needs no additional introduction. Known for its beautiful and alluring prints, it's an escape and the step forward in order to build a timeless closet from some of the finest collections from this luxury brand itself.
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