The Khan family is blessed with good looks and oodles of style. If you've got Shah Rukh Khan as a dad who is an actor, philanthropist, and one of the most stylish men in Bollywood and a mother like Gauri Khan who has finesse in the world of design, you ought to have equally talented children. Not too long ago, Suhana Khan turned brand ambassador for Maybelline New York foraying into the beauty space. But the world was only getting ready for what was to come next. Shah Rukh Khan could not be prouder than he is today as he turns brand ambassador for his son Aryan Khan's new luxury streetwear brand. Aryan Khan launches his limited-release luxury streetwear brand D'Yavol on Instagram with a sneak peek of the brand's dark grunge aesthetic. Anyone who is a fan or follows Shah Rukh Khan, knows that his style language includes athleisure and comfortable casuals. We find it not surprising to see Shah Rukh Khan as an obvious brand ambassador.
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The video stars Aryan Khan scribbling words on a blackboard and finishing it off with a red swipe across using paint as he turns to throw the brush in anguish. Shah Rukh Khan arrives at the scene and completes the cross using the same paint-laden brush that eventually reveals the brand's logo. It is evident that Shah Rukh Khan surely has his son's back at all times in the reel and real life.
This digital film also marks Aryan Khan's directorial debut and kudos to him for pulling this off exceptionally well. The collection drops on 30th April 2023 but we have already seen sneak peeks of the brand identity with their black sweatshirts that have been proudly worn by Aryan and Shah Rukh Khan themselves at the recently held Kolkata Knight Riders' matches held live in various cities. We bet more exciting fits are up next from this father-son duo!
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