Lingerie vending machines will be launched at the Indira Gandhi International Airport here in February next year.
Radhika Goenka, heiress to the Welspun Group, took the first step and started her own line of women's innerwear -- Lingerie Shop in Mumbai. And now she is getting it to Delhi.
"We have just launched our first vending machine at VAMA Departmental Store on Peddar Road, Mumbai, and are planning to launch the next one at the Delhi international airport by February 2018," Goenka told IANS.
The vending machine will offer bras and underwears from the first all-black collection Be Mine.
"There is a stereotype attached with buying lingerie in public or even talking about it for that matter. The vending machine has been launched to change that perception...
"The Lingerie Shop vending machine is a small step towards revolutionising the Indian lingerie industry with intelligent innovation," Goenka added.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
More On fashion
On M.S. Subbulakshmi's 108th Birthday, Vidya Balan Recreated The Kanjivaram Saree-Clad Magic Of "The Original Style Icon"
Malavika Mohanan's Onam Celebration Looked Radiant In A Beautiful Red Festive Lehenga
Disha Patani's Vacation In Kyoto Was Complete In A Traditional Japanese Kimono
Sabyasachi And Gaurav Gupta Dressed The Best Of Hollywood At The 2024 Emmy Awards