Every year H&M collaborates with a designer to keep the fashion people extremely eager and keep the customers very happy. This year the Swedish high street retailer, H&M has collaborated with London-based Fashion Designer, Erdem Moralioglu, who is a Hollywood favourite! He is known for his romantic silhouettes, the use of exquisite fabrics and detailed prints. There is a lot of powerful femininity in his designs. Kate Middleton, Keira Knightley and Alexa Chung are among the celebs who have been spotted wearing this ace-designer.
There was a huge party thrown in Bombay for the launch of this collaboration and many celebs were spotted. By the looks of it, it was one crazy party!
For H&M, Erdem has designed a capsule collection of romantic yet modern womenswear and an accessories line. Also, for the first time ever, a collection for men has also been introduced.
The collection is inspired by pretty much Erdem's youth - from English films to the 90's TV shows and the music videos he grew up watching. The silhouettes are dreamy and the floral prints are to die for! It consists of pieces ranging from gowns to knit jumpers to a white shirt.
Where to shop this collection in India?
The collection is available in only two stores across India - Vasant Kunj, Delhi and High Street Phoenix, Mumbai.
The price starts at INR 1799.
We're loving this printed co-ord on Alia Bhatt from the Erdem x H&M Collection.
Also spotted wearing Erdem x H&M Collection is Parineeti Chopra in a lace-floral maxi dress.
So ladies, what are you waiting for? Go shop your hearts out!