With the pandemic in place, many industries came to a pause during this time including fashion. Fashion weeks, launches, brand collaborations and store openings had to be temporarily paused. Even though fashion came to a standstill during the pandemic however, it picked up from where it left off in seamless fashion as well. While we were all busy with your DIY fashion and beauty hacks, brands were strategizing on launches and product marketing. Launches were pushed towards the latter half of the year but seems like it was all worth the wait. Many Bollywood launches also took place where many actors delved into the fashion space to join other celebrities like Sonam Kapoor and Anushka Sharma in the same space. 2020 may have been an otherwise dreadful year but we can't help but deny the big launches that even a global catastrophe couldn't stop. Is this the power of fashion? Consider us convinced.
Biggest Fashion Launches Of 2020
1. Alia Bhatt Launches Edamamma
The first of its kind children's apparel brand, Alia Bhatt launched Edamamma in November this year. This is a unique sustainable brand aiming to start awareness young among kids on the importance of nature and how to take care of it. As a sustainable brand, Alia Bhatt has made a conscious effort to still keep the style quotient in place while ensuring the clothes are of the highest quality that do not affect the environment.
Also Read: Alia Bhatt On Fashion Advice And Balancing Sustainability With Her Personal Style
2. Shilpa Shetty Launches DreamSS
Shilpa Shetty also joined the bandwagon of launching a sustainable clothing label for women. A sustainable approach to fashion is clearly the need of the hour and fortunately Bollywood is also making a conscious effort to bring it the limelight. Shilpa Shetty's fashion label is a reflection of her style with simple silhouettes and easy to create outfits that surely come to life all throughout the year. The brand claims to be a first of its kind 'round the clock' label that caters to stylish loungewear that you'd be more than happy to step out in in as well.
3. Samantha Ruth Prabhu Launches Saaki
Saaki is an extension of Samantha Ruth Prabhu's beliefs and her style. Easy breezy silhouettes in Indian and Western wear, Saaki is a one stop shop that brings all your style needs to one place. Think comfortable kurtis, tunics and linen dresses and you've got yourself a home at Saaki. Samantha Ruth Prabhu also ventures into delicate everyday jewellery which is available on the website.
4. Nykaa Launches Huda Beauty And Charlotte Tilbury In India
Gone are the days when we had to ask people to bring luxury beauty items from brands like Huda Beauty and Charlotte Tilbury from abroad. Nykaa brought the makeup brands to India keeping this thought in mind to avoid unnecessary import duty on beauty products and sell genuine products at the best possible price. These luxury beauty products surely made waves when it launched globally and still gives us the reason to jump off our chairs at any given opportunity. The launch of Huda Beauty and Charlotte Tilbury is a game changer for the beauty industry in India.
5. Anita Dongre, Arpita Mehta & Payal Singhal Launch Their Flagship Stores
Many store launches were anticipated to make waves at the start of the year but unfortunately couldn't see the light of day for obvious reasons. However the pandemic couldn't hold back some determined designers, namely, Anita Dongre, Arpita Mehta and Payal Singhal to eventually launch their exclusive flagship stores. Arpita Meha launched her first flagship store in Mumbai upon completing 10 years in the industry. Payal Singhal also launched her flagship store in Mumbai along with introducing her décor, accessories and kidswear range as well. Anita Dongre also launched her first flagship store in the majestic city of Hyderabad.
Also Read: Sanitised Designer Stores Are The New Normal For The Future Of Shopping
6. Beyonce Launches Ivy Park x Adidas
The queen dropped the collaboration of the year and the world obviously couldn't keep calm. The collection was long anticipated worldwide with exclusive athleisure pieces that were too hard to resist. A range of exclusive clothing, sneakers and accessories were part of the collection that definitely made us speechless. Fortunately for everyone in India, the collection is exclusively available on the official website of the multi-brand store,Veg Non Veg.
7. Jennifer Lopez Launches JLo Beauty
Jennifer Lopez is a force to be reckoned with and a diva in her own right. It is no surprise that she eventually launched her beauty line after having garnered enough popularity from her famous fragrances. Jennifer Lopez is a global phenomenon and surely reached newer heights with this launch, unfortunately we're yet to be blessed by her graciousness in India and will have to wait till it launches here.
2020 may have been a year full of ups and downs but it sure couldn't pull the fashion industry down.
