Levi's is one of the most profound brands to have introduced the most trustworthy jeans to the world. From their classic denims in the form of jeans, jackets and dresses to casual fashion including t-shirts and semi-casual shirts for both men and women, it is a matter of pride to own a pair of Levi's. No wonder they have stood the test of time to reach their 150th year of the 501 collection, a pair we've either owned or have been passed on to. On the occasion of its 150th anniversary the limited-edition International 501 rigid Shrink-to-Fit selvedge jeans across both genders, that feature all components of jeans, including the iconic red tab, rivets, leather patch, and pocket flashers are translated into six different languages. We take a moment of pride to mention Hindi as being one of them signifying the contribution the jeans have played in our country and vice versa.
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The Levi's label in Hindi
The most popular jeans under their name, the 501 jeans have the perfect straight cigarette fit and the original blue colour that you can spot from a distance.
Levi's 501 Jeans introduces limited edition labels in 6 languages for the 150th anniversary
The labels in the six languages are Japanese, Hindi, Spanish, French, Korean, and Simplified Chinese. This initiative is to celebrate the global appeal of the brand and its popular jeans in a personalised way for countries and cultures worldwide.
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Labels in Japanese, Hindi, Spanish, French, Korean, and Simplified Chinese
The blue jean now has a Hindi edit, and it is indeed an iconic moment for brand loyalists in India who believe in the greatness of this quintessential silhouette. The gender-neutral eans are priced at Rs 10,501 all across the stores in India.
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