Who needs to leave home when technology can bring the world to your doorstep? With the festive season in full swing, Indians are embracing the shopping frenzy. Apparel, accessories, and interior furnishings are reigning as bestsellers on online platforms. One notable example is Etsy, the global online marketplace, which has seen a whopping 99,000 wedding and engagement-related jewellery sold from India in the past year alone. This festive season, the combined sale of clothing, jewellery, and home and living items has contributed a whopping 69% to Etsy's GMS in 2023. It's a digital shopping extravaganza that proves we can celebrate in style without leaving the comfort of our homes.
In the last two months, Etsy has witnessed a surge in the sales of three distinct items. First in line is a special type of door toran, which is a decorative piece adorned with diyas and flowers that embody the festive spirit.
Then comes their kurta-pajama set with a Nehru jacket. The Jodhpuri jacket with its mandarin collar and shimmering details is the epitome of festive fashion.
During the festive season, decorations are a must-have and from Etsy's home decor category, sofa throws, blankets, quilts, floor mats, rugs, and an array of wall decor items have performed the best. Here are some of their festive picks.
Jewellery is a universal favourite, especially during the festive season, and Etsy has been a go-to destination for exquisite pieces. Among their top-performing treasures were some remarkable statement rings, including a lustrous pearl adjustable ring, a captivating 3 mm round ruby eternity band, and a chic black and gold 14K Yellow Gold Ring.
In the necklace department, it was all about the floral designs, a pressed flower resin necklace, a personalized freshwater pearl necklace in 14K Solid Gold, and eye-catching statement pendants that took centre stage all of which are memorable gifts for loved ones, especially since they can be personalized.
With the wedding season fast approaching, a pear fringe statement necklace with 925 Sterling Silver which is also a high-quality cubic zirconia necklace, a moissanite Solitaire Ring of 14K Solid Gold and 925 Sterling Silver, and traditional South Indian Guttupusalu real pearl uncut necklace, which was made of mango kemp and often sold as bridesmaid's necklace set, emerged as the top sellers.
In style, a satin shimmery colour block saree, a gotta patti handwork cream saree with detailed borders and delicate sequin embellishments, pure tissue linen sarees, and a handmade, sequin custom-made ethnic outfit for men with intricate embroidered designs proved to be standout performers.
Other pieces that caught our eye were a vintage car clutch, a terracotta lightweight beaded necklace perfect for office Diwali celebrations, and a party clutch or potli with sequins and crystal beaded hangings.
With this list to pick from, safe to say that you won't fall short of inspiration for this festive season in any department. Have any items in these bestsellers lists surprised you? Let us know in the comments.