In the recent years, there's been a considerable shift towards sustainability, and that's not just in terms of food but in fashion as well. If you have already come across trends such as organic linen and vegan jeans, you will know that conscious fashion is coming up in a significant way with several fashion brands pushing the boundary to bring awareness to environment friendly creations, spanning across clothing, shoes, handbags, jewellery, home decor, so on and so forth. With environmental issues like climate change and pollution at an all-time high, seeing efforts of eminent designers is indeed inspiring.
On World Environment Day, wherein this year's theme is 'Beat Plastic Pollution', the focus is on making changes in our everyday lives to reduce the heavy burden of plastic pollution on our natural environment. If you are among those who is passionate about saving the environment, you can do your bit by switching to sustainable fashion too. Wondering which brands to turn to? We bring you a noteworthy list:
From organic cotton to natural dyes, Nicobar stocks thoughtful pieces that don't just have a creative edge of a rich culture, but keeps with the principles of slow fashion too. An offset of Good Earth, the collection is contemporary, where you can pick tops, dresses, trousers, jumpsuits, kurtas and tunics and more.
(Also read: When Quirky Fabric Jewellery Takes Over)
Grassroot by Anita Dongre is a sustainable luxury brand born to revive, sustain and empower India's crafts and artisans. They showcase handcrafted traditions of India in contemporary designs for the globetrotting women.
Ka-Sha by Karishma Shahani celebrates multi-layered cultures through their clothing range. Their key focus is sustainability and they are touted to stand for zero waste, where they extensively recycle and upcycle products.
The organic and fair trade clothing label has been making a significant contribution to encourage people to shift towards organic clothing and bring a positive difference in the lives of cotton farmers. You can pick for quirky shirts, tees and dresses, and bags too!
Doodlage follows three basic principles - revive, reuse and reinvent. Their environment friendly products are high on style, with emphasis on elements like patchwork, textures, embroideries, panels, washes and silhouettes. They make use of discarded or leftover textiles to create stylish pieces.
As the name suggests, if you are a denim lover then you need to have a look at Korra's creations. From pants to dresses and tops, everything here is made of natural or recycled raw materials with an emphasis on sourcing each element locally.
They don't just focus on conserving the environment but also the cultural identity of the crafts. From organic cotton, khadi and signature textiles from master weavers, designer Nimish Shah creates a collection of tops, dresses, light jackets and hand knits that are both timeless and on trend.
Designer Ruchika Sachdeva has won various prestigious awards for her game changing designs that highlight India's indigenous textiles. She extensively works with local artisans to incorporate traditional techniques in her modern creations that sees the use of bio dyes, renewable buttons made of coconut shells and wood, etc.
If you often find yourself shopping at H&M, then you can look out for their sustainable wing that comes under H&M Conscious. They have been pushing the boundaries of sustainable fashion by making use of waste materials like old plastic bottles to create chic dresses.
Want to make the switch to slow fashion? Now's the time!