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Gold is a featured beauty ingredient in enriched makeup and infused serums but it isn't a modern turn of events whatsoever.

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In times of ancient Egypt, it is said that Queen Cleopatra even went to sleep wearing a mask made of gold.

Rich History

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From sheet masks to skin serums to makeup products, gold features in many beauty ingredient lists and here's why.

Modern Beauty Hero

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Gold is well-loved for its ability to fight the early signs of aging by activating basal cells and increasing elasticity.

Fights Signs Of Aging

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Its ability to revitalise the skin and reflect light leaves the complexion glowing and luminous, especially with makeup products.

Boosts Radiance

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Gold is an anti-inflammatory agent which soothes and tones redness and pimples in sensitive and acne-prone skin types.

Soothes Skin

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Gold being an antioxidant, protects the skin from damage of free radicals, environmental pollutants and sun rays.

Pollutant Protector

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Opt for nourishing skincare products which use gold like facials, moisturisers and eye creams for its best benefit to your skin.

Gold For Beauty

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