Gold is a featured beauty ingredient in enriched makeup and infused serums but it isn't a modern turn of events whatsoever.
In times of ancient Egypt, it is said that Queen Cleopatra even went to sleep wearing a mask made of gold.
From sheet masks to skin serums to makeup products, gold features in many beauty ingredient lists and here's why.
Modern Beauty Hero
Gold is well-loved for its ability to fight the early signs of aging by activating basal cells and increasing elasticity.
Fights Signs Of Aging
Its ability to revitalise the skin and reflect light leaves the complexion glowing and luminous, especially with makeup products.
Gold is an anti-inflammatory agent which soothes and tones redness and pimples in sensitive and acne-prone skin types.
Gold being an antioxidant, protects the skin from damage of free radicals, environmental pollutants and sun rays.
Opt for nourishing skincare products which use gold like facials, moisturisers and eye creams for its best benefit to your skin.
Gold For Beauty
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