Sustainability as a word has gained much traction in the recent past. Being heralded at fashion weeks and spoken about by influencers have been part of the narrative. Actions speak much louder though. Are there any physical changes, environment-friendly initiatives or sustainable movements actually taking place? Thanks to a number of progressive beauty and fashion brands in the Indian market, it's in the works. From recycling programs to waste fabric usage, they are making our world a cleaner place and on World Environment Day 2020, we're highlighting who they are and what they do.
Take a look as we list some of the cleanest and greenest beauty and fashion brands in India.
The sister brands, India's foremost vegan one Plum and men's grooming label Phy, lead the way to keep it green. Each run their #Empties4Good and #Return2Good campaigns where empty containers are picked for a redeemable sum. They contribute a percentage of their sales and profits to the World Wide Fund (WWF) and 1% for the Planet initiative to reduce human impact on the environment.
Pouch made from jeans from Chindi
The fashion label was driven by the idea of transforming textile waste into useful fashion goods, as its name alone suggests. By collaborating with brands, factories and crafts people, they breathe new life into discarded cotton and wool textiles by transforming them into magnificent fashion garments and accessories which do a favour to the environment.
A front runner in the sustainable brand space, The Body Shop is fighting plastic pollution with their Community Trade plastic recycling initiative which also transforms lives. Their in-store recycling scheme allows customers to return their empty products for an incentive. The brand carries out their Wonky Is Wonderful campaign which makes use of ginger, carrot and banana which are rejected by the food industry in their formulas.
Jeans from Numero Uno
The Indian denim label launched 'one glass water' denim collection. Through a newly developed sustainable manufacturing process, the brand has reduced water and chemical waste by creating jeans that only require 1 glass of water to make; compared to approximately 70 litres of water being used in the traditional process.
(Also Read: 3 Reasons Why You Should Choose Sustainable Fashion)
Saree from Suta
Fashion label Suta inculcates sustainability in their garments. Traditional practices are the heart of their weaves with their Khesh collection reusing excess garments to create new ones. They also reuse plastic packaging, circulate cloth bags and promote tree plantation drives.
Soap from Juicy Chemistry
From the time of its inception in 2014, the beauty brand has maintained its standard of minimal product packaging with materials that are recycled and recyclable. They also source raw material for their formulas in an ethical manner from small farms and suppliers.
To collaborate with London-based design school Central Saint Martins, the sportswear brand launched their Puma X CSM collection. It implements the 'dope dye' technique which cuts down on energy, water and chemical usage as compared to conventional processing. Their campaign images were also digitally sampled to further reduce waste.
Hand cream from Paul Penders
Paul Penders was founded on the philosophy of no chemicals or animal testing. After becoming an Indian brand few years ago, manufacturing of products takes place in the country with ingredients from the Paul Penders nursery which exists in Uttarakhand.
Shoes from Melissa
The Brazilian luxury footwear brand has collaborated with the likes of Zaha Hadid and Jason Wu. They are also frequently spotted on celebrities like Sonakshi Sinha and Jacqueline Fernandez. Their material of choice may be plastic but is used ingeniously as it is 100% recyclable.Comments