Climate changes, natural calamities and human pollution have negatively impacted oceans. They have been facing a threat, which put the lives of millions of species of marine life at risk. Thankfully, in the recent past, organisations, conglomerates and brands have been doing their bit to reduce this negative impact The alarming rise in the sea levels is a major threat to life as we know it so it is about time we strive for sustainable practices which affect the ocean greatly. Brands have been doing their bit in terms of packaging, technology and much more. On World Oceans Day 2023, we look at some of the best sustainable practices that brands have been doing.
1. Recyclable Packaging
Plastic waste happens to be a major concern for water bodies over the world. It chokes sea creatures and pollutes the sea. That being said, brands are becoming more conscious about their approach. They are now inculcating recyclable packaging to do their bit towards the oceans. Brands like Juicy Chemistry and The Body Shop have been using the practice where product packaging can be returned and recycled. Other brands like Purearth have initiatives to repurpose empty bottles into planters.
2. Eco-Friendly Technology
The fashion industry is one of the most deadly for the use of their environmentally-detrimental practices. However, over time there have been brands that have made fashion more sustainable. Levis opts for a water-less technology in an initiative to save water when manufacturing millions of jeans yearly. H&M encourages donation of old clothing and fabric which they repurpose into brand new collections. Water-less beauty products also aim to reduce water usage in the production process.
3. Reef-Safe Sunscreens
Could your sunscreen be affecting the ocean? Reportedly, marine biologists have found certain chemicals present in sun lotions could lead to the bleaching of coral reefs. Hence, it is important to look out for the ingredients and formulations that do not affect the oceans. Hence it is advisable to look out for the main chemicals of oxybenzone and octinoxate, which are commonly used in sunscreen.
Textile dyeing has been another source of pollution that eventually harms the oceans. In an attempt to reduce the same, fashion brands like AKANE STUDIO have been using natural dyes to derive deep colours. This brand is on a mission to spread slow fashion by ensuring zero waste.