L'Oreal's New Ambassador Wears A Hijab And The Internet Is Loving It

Imagine an ad for hair products that features a model who won't show her head. Hard to envision, isn't it? L'Oreal Paris has quite possibly made beauty history by casting a hijab-wearing woman to model for a new campaign for the Elvive range of hair products. Amid a bunch of British women from diverse backgrounds, ethnicities and ages stands Amena Khan, wearing the hijab, in the brand's new video, saying, "Whether or not your hair is on display doesn't affect how much you care about it."

Amena is a beauty blogger, YouTube vlogger, has founded a cosmetics company called Ardere Cosmetics, a false eyelashes brand Lashionery and a fashion company called Pearl Daisy, where she designs hooded hijabs or Hoojabs as she calls them. Oh, and she's a mother. She has been covering her head in public since her 20s, but doesn't wear a hijab at home, around family.

Talking about L'Oreal's pathbreaking move that takes inclusiveness and diversity in beauty advertising to new levels, Amena told Vogue UK, "You have to wonder, why is it presumed that women (who) don't show their hair don't look after it? The opposite of that would be that everyone who does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care."

The ad has clearly touched a nerve with women, many of whom left messages of support and encouragement to Amena and L'Oreal for the unexpected move on social media.

In 2016, CoverGirl, one of the largest cosmetics companies in the United States, announced its first hijab-wearing brand ambassador, Nura Afia, a popular beauty vlogger.

Why, even Playboy featured a fully clothed Muslim journalist wearing a hijab in its October 2016 issue.

What are the ads that touched your heart? Tell us in the comments below.