If, like most of us, you too turned up your nose at the bitter little amla fruit as a kid, it may be time to rethink your philosophy. The humble Indian gooseberry has now become a favourite of Hollywood celebrities for its anti-ageing and rejuvenating properties. Everyone from Sofia Vergara to Kim Kardashian, Cindy Crawford to Britney Spears is now endorsing the benefits of amla. Popularised by Dr Raj Kanodia, a well-known plastic surgeon in Hollywood, the sour little green fruit sure has come a long way.
An #Amla a day keeps the doctor away. Thank you @DrKanodia90210!
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@drkanodia90210 Im on my 3rd bottle of AMLA!!!#superPotentAntioxidantsLove it. Thank u!
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Rich in antioxidants, amla has often been used traditionally in face packs and shampoos in India. It is well-known for its anti-ageing properties, and is widely consumed in form of pickles and jams, as well as eaten raw.
Dr Kanodia's range of amla-based skincare products, has brought to Hollywood's limelight the many beauty benefits of amla. Now, the advantages of using amla as a skincare essential are endorsed by Modern Family star Sofia Vergara, supermodel Cindy Crawford, and reality star Kim Kardashian, among others.
#PRODUCTPORN DR. RAJ KANODIA'S SKINCARE LINE https://t.co/wCY7fe8jcWpic.twitter.com/jOdtTnsnTw
ADVERTISEMENT- Kim Kardashian West (@KimKardashian) May 21, 2016
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Amla is extolled for its anti-ageing properties, since it improves the formation of collagen to prevent premature skin wrinkling and loss of elasticity in the skin.
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