In today's beauty scene, words like 'eco-friendly', 'sustainability' and more are used too casually. However, consumers are getting smarter about their purchases and with so many brands entering the market ever so often, we need to be one step ahead of the game while building our beauty shelf. With Earth Day around the corner, we look at some of the best sustainable beauty brands that are truly worth all the hype.
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Aveda
Beauty has been focusing on a more conscious approach for a while now. Aveda as a brand has quite a sustainable approach. Aveda's hair care is 90% naturally-derived and features iconic aromas from pure flower and plant essences. It also pioneered the use of 100% post-consumer recycled material in PET bottles.
Love, Beauty & Planet
In an attempt to reduce waste, the brand has been using 100% recycled plastic to make in-shower bottles. They use PCR packaging that eventually ensures the reduction of carbon footprint and lessens the impact on landfills.
Ilana
The brand uses nature-derived ingredients and pigments to curate formulations. Their Beet Tint is made from the natural pigment of beetroots. For packaging, they use glass jars and bottles that can be reused and recycled, making the process quite transparent to understand even to the layman.
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Wishcare
The brand believes in using organically sourced materials and the products are fresh and nature-inspired. The brand is also striving towards recycled packaging that encourages empty bottles to be sent back to them for reuse.
L'Occitane
This brand is just another one on our list. Most of the packaging is made with recycled materials or uses resources that are renewable or from sustainably managed forests. They strive to minimize the carbon footprint by limiting the use of air transport.
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