On Wednesday, April 5th 2023, the internet was set on fire with the latest marketing campaign of Jacquemus. The brand released a new video on its Instagram profile featuring giant Jacquemus Le Bambino bags on wheels travelling down the streets of Paris in the shape of buses with passengers travelling inside. The video obviously went viral in the fashion and marketing world. The crowded locomotives seen taking rounds of the Parisian streets in the video surely grabbed the attention of the onlookers for reasons that are unsurprising.
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The brand is known for its small-sized bags and this time, with this mega campaign they are showing their interest in oversized tote bags which are currently trending in the fashion world and also an all-time favourite. The bus-sized leather purses in a vibrant colour palette like brown, pink and orange were seen on the Parisian streets in the viral video. For those of you who would have loved a ride in the bus-sized bag, there is sad news. The brand has confirmed that the bags are in fact 3D renderings. On a closer look at the pavement, the text "Bambina" and "Jacquemus" is seen printed too.
Similar CGI-led campaigns have caught the attention of web users in the past. Emirates released a video in December of one of their aeroplanes run by reindeer, making for a very modern 20th-century sleigh. A short while later it was revealed that the video was 3D rendered.
What do you think of these marketing campaigns and are there any others that you have come across recently? Tell us in the comments section below.
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