Deepika Padukone's closet has a varied collection of her garments, from denim, pullovers to athleisure and co-ord sets. Not just garments, but accessories like waist belts, earrings, sunglasses heels, boots, and more are a part of the collection. The proceeds from the sale of these pre-loved items would go to various causes by The Live Love Laugh Foundation. The actress announced on her social media handle that the current month's collection would be about the bling; from a subtle shimmer to a statement shine. Her Instagram post read, "We've gone bling this month at #TheDeepikaPadukoneCloset. From subtle shimmer to statement shine, there's a dazzling array of picks for you. Tune in on the third Thursday of each month for new drops. Link in bio. Proceeds support @tlllfoundation initiatives. Visit www.thelivelovelaughfoundation.org/find-help/helplines for a list of verified helpline resources."
On the occasion of World Mental Health Day, back in 2019, Deepika Padukone launched her website The Deepika Padukone Closet which allowed her fans to shop for hand-picked pieces from the Bollywood star's personal closet at DeepikaPadukone.com. The online store is updated with favourites from the star's wardrobe each month. From athleisure and winter wear to accessories and footwear, fans of Deepika's fashion have started to own some of the exquisite items from her collection. In an interview with a reputed publication, the actress announced "Your purchases will help support those struggling with mental illness through the Live Love Laugh Foundation."
Alia Bhatt also made a similar sale of her sarees from Rocky Aur Rani Kii Prem Kahani which were designed by Manish Malhotra. Her post on Instagram was captioned, "#SareesForRanis Coming to you tomorrow.."